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What Your City Should Do to Attract Millennials on the Move
If you take a look at the top cities in the United States, you’ll likely see a commonality of a great night life, artisanal food, affordable living, and a public transit system – just to name a few....
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New Millennial Research to Debut at Share.Like.Buy
Join us at Share.Like.Buy on June 16th and 17th in New York City. This year’s conference marks the 4th annual, world’s largest conference on marketing to millennials. At the conference research...
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Social Media Marketing is Dead
In a Millennial-inspired Participation Economy, social media marketing is dead. Now, I didn’t say social media is dead– just the idea that social media marketing and its effectiveness live in...
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Kraft Reinvents Itself to Appeal to the “Millennial Mindset™”
Jalapeno-flavored Philadelphia cream cheese. It has a peppy kick, is slightly tangy and, of course, rich and creamy. Is your mouth watering yet? This bold new flavor is one of the new flavor...
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Millennial Brand Love™ Starts with Your Employees
It looks like marketers are starting to catch on. If you go to YouTube or AdWeek, you will see some of the most popular campaigns are ones that are asking their millennial audience for input in...
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NFL Losing Popularity and Credibility with Millennials
Lately, the NFL has been at the forefront of challenging societal issues. For example, Michael Sam became the first openly gay player to be drafted in the NFL. These stories transcend the sports world...
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7 Food Marketing Tips To Win with Millennial Fast Casual Eaters
It’s no secret that a healthy piece of the Fast Casual industry’s growth is related to the preferences millennials have shown toward this category. Where we once believed that the restaurant thought...
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Fairness is a Core Millennial Marketing Principle
While many Gen Xers and Boomers can remember the screeching sounds of dial-up Internet and fax machines, most millennials don’t have a frame of reference for it. In fact, it’s difficult for many...
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Innovation Fuels Millennial Brand Love
We live in a millennial-inspired participation economy. Don’t remember what the participation economy is? It is the new world live in where consumers are not a target audience they are your partners....
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How Samsung is Walking with Millennials
Creating power and donating it has never been so easy thanks to Samsung’s new “What If I Can” campaign, which gives new meaning to the term, power walking. I got to see it in action last week while...
View ArticleAmazon Wins Millennial Parent Love with Price and Convenience Edge
We are experiencing an epidemic. It is affecting 11 million millennials U.S. households in the United States today. What is it that is taking over so many young lives and affecting nearly every...
View ArticleNew Research: Millennials Favor Protein Powered Meals and Flavor Adventures
With obesity levels still high in America, it makes sense that most American consumers are starting to think about eating healthier. While the bad news is that more than two-thirds of Americans were...
View ArticleThe Millennial Minute: How to Sell To Millennials
Have you heard about our new video series: The Millennial Minute? Twice a month, we will be answering your questions about marketing and selling to the millennial generation. If there is something you...
View ArticleThe Millennial Minute: How to Create a Brand Experience
Have you heard about our new video series: The Millennial Minute? Twice a month, we will be answering your questions about marketing and selling to the millennial generation. If there is something you...
View ArticleMillennial Mindset Recognized by Forrester as Industry Leader
Since 2008, we have been on the leading edge of helping brands understand the modern consumer. Our research into the Millennial Mindset™ surfaced key ways in which the world’s biggest and most...
View ArticleThe Millennial Minute: Three Things To Know About Millennials And Fashion
Have you heard about our new video series: The Millennial Minute? Twice a month, we will be answering your questions about marketing and selling to the millennial generation. If there is something you...
View ArticleThe Millennial Minute: Millennial Food Trends Part I
Have you heard about our new video series: The Millennial Minute? Twice a month, we will be answering your questions about marketing and selling to the millennial generation. If there is something you...
View ArticleThe Millennial Minute: Millennial Food Trends Part II
Have you heard about our new video series: The Millennial Minute? Twice a month, we will be answering your questions about marketing and selling to the millennial generation. If there is something you...
View ArticleThe Millennial Minute: Who Are Millennials?
We are excited to share our new video series: The Millennial Minute. Twice a month, we will be answering your questions about marketing and selling to the millennial generation. If there is something...
View ArticleThe Millennial Minute: How to Create Brand Value
Have you heard about our new video series: The Millennial Minute? Twice a month, we will be answering your questions about marketing and selling to the millennial generation. If there is something you...
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